Learn why marketing automation is important for Life Sciences and how you can leverage it for your company.
The Life Sciences and Healthcare Guide to Marketing Automation provides a high-level overview of marketing automation, defining the tools, tactics and methodology, and equipping you with the knowledge to begin streamlining the marketing efforts for your Life Sciences or Healthcare company.
- Defining Marketing Automation
- What Marketing Automation Isn’t
- Who Can Benefit From Marketing Automation
- Lead Nurturing
- Segmentation
- Content
- Sales Enablement
- Marketing Automation Tools
- …and more