Securing your Deserved Place in the Market
Great challenges are not for the faint of heart. The highest level of the communications art is the skillful wielding of memes -- ideas that can change behaviors and attitudes. The adoption of new technologies depends on it.
Where, how and when to stand your ground
You're playing to win, so we start by examining how to tweak the rules of the game in your favor. This may require naming or redefining a category, but always requires clear, clever positioning within one. It calls for the delicate art of de-positioning competitors and for skillfully articulating your valur.
From the core position we work to broaden your relevance and craft stories that intrigue all your key audiences. We create and continually refine a Message Matrix that's inspiring, in step with reality and catalytic to your goals.
We listen to your business vision, points of passion and unseen stories. We learn the gating factors limiting your growth, and work to open the gates. Researching opportunities and challenges, envisioning success and the complex paths to it, our work crystallizes into your plan.
- Position, message and brand development
- Competitive landscape analysis
- Category creation
- Executive thought leadership platforms
- Program planning and implementation