The absolute necessity

In many parts of the world, people survive perfectly well without electricity. Nowhere can humans survive without clean, healthy water. Climate instability is altering historical patterns of precipitation. We must rapidly adapt to find better methods for making clean water available when and where it is needed.

Antenna has helped introduce and support innovative companies offering new filtration membranes with substantial improvements in energy efficiency, throughput speeds or compact form factor. Our clients' technologies have greatly improved the water-reuse formula for food and beverage plants, and sanitized water and agricultural produce heading to market. We understand the needs of companies offering efficient-irrigation technologies or services to the landscaping and agricultural sectors.

The water industry is a labyrinthine establishment comprised of governments, NGOs, utilities, corporations and private citizens. For new solutions to win widespread acceptance they must fit in with existing patterns of use. Yet, the smartest way to fit in may be through creating innovative service/product business models based on broad views that consider the very real needs of existing participants, in a changing environment with new technology options.