SUMMARY

Assist and support account staff with research, content creation, reporting, client relations and foundational media relations activities.

PRIMARY RESPONSIBILITIES

  • Media and Analyst Relations:
    • Develop and maintain media lists
    • Cultivate relationships with key contacts, beginning with trades and regional print, broadcast and online outlets, then expanding to national broadcast and print and online media
    • Draft written pitches and begin phone pitching
    • Identify opportunities for proactive pitches
    • Assist in implementing media events, including press briefings and media tours
  • Reporting:
    • Maintain internal and client-facing dashboards
    • Monitor media placements and prepare clips for client distribution
    • Keep notes during all client calls
    • Deliver list of action items following team meetings and calls
  • Client Relations:
    • Develop e-mail and verbal communications skills, with support from team
    • “Own” a section of call agendas
  • Speaking and Awards Programs:
    • Develop and manage conference calendars and award opportunities
    • Draft speaking abstracts and award submissions
  • Content Creation:
    • Begin to demonstrate proficiency in a full range of materials, including press releases, bylines, case studies and sales collateral
    • Understand the basics of social media and conduct community engagement on behalf of clients, with supervision

JOB COMPETENCIES

Teamwork: Balances team and individual responsibilities. Exhibits objectivity and openness to others’ views. Gives and welcomes feedback. Contributes to building a positive team spirit.

Written Communications: Writes clearly and informatively. Edits work for AP Style, spelling and grammar. Tailors writing style to meet varying needs.

Initiative: Volunteers readily. Undertakes self-development activities. Seeks increased responsibilities. Takes independent actions and calculated risks. Asks for help when needed.\

Flexibility: Adapts to changes in the work environment. Manages competing demands. Changes approach or method to best fit the situation.

Quality: Demonstrates accuracy and thoroughness. Displays commitment to excellence. Looks for ways to improve and promote quality. Applies feedback to improve performance.

QUALIFICATIONS

  • Bachelor’s degree public relations, communications or related area
  • 0-2 years of direct public relations experience or related areas

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