Antenna is looking for an Senior Account Executive for our Mobility & Automotive practice to provide support with media relations, content development, and account management. This role will be temporarily remote due to COVID-19 and thereafter can be based in either our San Francisco, New York, New Jersey, Chicago or Detroit offices.
PRIMARY RESPONSIBILITIES
Account Strategy and Management:
- Lead strategy development and creation of plans for successful client programs
- Facilitate and lead the creative development process including brainstorms; encourage teammates to identify fresh approaches to client programs
- Advise on roles and responsibilities across account teams
- Monitor timesheets for accounts and advise on client budget management
- Ensure seamless coordination, communication and project management between cross-functional teams in public relations, digital marketing, graphic design, web development, and marketing automation.
- Manage projects to ensure on-time delivery of high-quality work for all clients
Client Relations:
- Serve as the primary point of contact across accounts
- Lead client strategy meetings and status calls
- Work with junior staff to refine email and phone communication
- Supervise junior staff to ensure maintenance of internal and client-facing dashboards
Media and Analyst Relations:
- Develop and oversee execution of media strategy across accounts, including proactive and reactive opportunities
- Conduct media outreach via phone, email and other platforms and regularly secure coverage in top-tier and trade media
- Strengthen relationships with key contacts, focusing on top-tier print, online and broadcast media and trade media
- Support junior staff in developing relationships with reporters in trade, regional and national media
- Finalize written pitches; advise on phone pitching
- Set goals for media coverage for junior staff and help them meet those goals
Messaging and Content Creation:
- Help drive the strategic messaging process to inform all content creation.
- Manage editorial process for client account teams, including the drafting and/or editing of press releases, bylines, case studies, infographics, ebooks, website copy, newsletters, social media, presentations, speaking abstracts, award nominations, and marketing/sales collateral, among other content pieces.
- Liaise with the creative and digital teams to develop visual content
Ant Management and Mentorship:
- Work with junior staff to develop and strengthen PR skills and understanding of clients’ industries
- Lead and participate in agency team building activities
QUALIFICATIONS
- Bachelor’s degree in Public Relations, Marketing, Journalism or related area
- Experience working with B2B companies/organizations in energy, sustainability, environment, transportation, circular economy or similar
- 4+ years of direct public relations experience or related areas
- Interest in and basic knowledge of advanced mobility, such as electric vehicles (EVs), EV charging and related technology, autonomous vehicle (AV) technology, alternative fuels, urban mobility platforms/programs, EV battery technology, shared mobility, connected cars and more.
- Ability to think strategically and connect client goals/objectives with integrated marketing and PR program approaches
- Self-motivated, proactive and flexible
- Ability to work independently and as part of a team
- Strong writing, editing and communication skills