Antenna is a PR and integrated marketing agency that specializes in real estate, proptech, sustainability/cleantech, mobility and health. Our team combines deep domain expertise with full-stack PR and marketing capabilities to help innovative companies in our industries achieve breakout growth and velocity. With offices throughout the U.S., and an international network, Antenna is a high-growth organization that is hyper focused on providing its professionals with an exceptional work-life experience. 

Antenna is looking for individuals to contribute diverse perspectives and new ideas to the Antenna community. We celebrate differences among our staff and encourage everyone to be their authentic selves. We are proud to be an equal opportunity employer and remain committed to fostering a diverse, inclusive, supportive and respectful environment, where each Ant feels a sense of dignity, belonging, and acceptance.

Antenna is looking for a Miami, Florida-based Account Director for our Real Estate (Spaces) practice to manage the development, coordination, and direction of public relations activities on behalf of luxury real estate and lifestyle clients. This role will be fully remote. 

PRIMARY RESPONSIBILITIES

Account Strategy and Management: 

  • Lead strategy development and creation of plans for successful client programs
  • Drive the creative process and encourage teammates to identify fresh approaches to clients’ programs
  • Assign roles and responsibilities across account teams
  • Monitor financial health of accounts and advise on retainer management
  • Ensure efficient and effective collaboration and coordination with other Antenna divisions (e.g. digital marketing team, web team) on account work 

Client Relations:

  • Take ultimate responsibility for client satisfaction; expediently address client concerns and requests; prioritize client retention
  • Serve as account teams’ primary client contact
  • Drive client update calls, and coach junior staff to own portions of agendas 
  • Work with junior staff to refine written and verbal communication skills, with an emphasis on delivering thoughtful recommendations and attention to detail
  • Hold junior staff accountable for timely reporting and updates to client-facing dashboards

Media and Analyst Relations:

  • Demonstrate comprehensive understanding of real estate, luxury, architecture/design, and lifestyle media landscape, including in-depth knowledge of reporter coverage preferences and newsworthiness thresholds 
  • Demonstrate ability to consistently judge validity/strength/newsworthiness of pitch themes and angles with accuracy
  • Develop and oversee execution of media strategy across accounts, including establishment of KPIs in alignment with client business objectives
  • Coach junior staff on mastering media engagement
  • Finalize written pitches; advise on phone pitching 
  • Support outreach efforts as needed, focusing on top-tier opportunities 

Content Development:

  • Perform final edits on and enforce quality standards for all written materials, including press releases (including AP Style conformity), fact sheets, bylines, case studies, social media content and sales collateral
  • Coach junior staff on how to develop compelling written materials and master the art of storytelling
  • Coach junior staff on how to develop written materials that appropriately balance client objectives with media requirements

Ant Management and Mentorship:

  • Work with junior staff to develop and strengthen PR skills and understanding of clients’ industries
  • Directly manage 2- 4 junior staff members; coordinate performance reviews and make recommendations to senior management regarding promotions
  • Lead and participate in agency team building activities 

Business Development: 

  • Identify and engage with potential client organizations 
  • Attend networking events and industry conferences on behalf of agency
  • Develop and present excellent communications proposals 

QUALIFICATIONS 

  • 5+ years of direct public relations experience or related areas
  • Relevant client experience, including:
    • Luxury property marketing
    • Real estate developers
    • Residential brokerage firms
    • Architecture and design firms
  • Ability to think strategically and connect client goals/objectives with integrated marketing and PR program approaches 
  • Self-motivated, proactive and flexible 
  • Ability to work independently and as part of a team
  • Strong writing, editing and communication/presentation skills

 

BENEFITS & PERKS

  • Competitive salary
  • Profit Sharing Plan 
  • 18 PTO days to start
  • Floating Holidays
  • Paid Volunteer Day
  • Winter Recess and Summer Fridays
  • Sabbatical Leave
  • Parental Bonding Leave 
  • Mentorship/Allyship Program
  • Yearly Professional Development Stipend
  • Career development, training and mobility
  • Comprehensive medical, dental and vision insurance
  • 401K with matching
  • Hybrid Office Schedule
  • Regular outings, celebrations, happy hours and adventures
  • Office Dog! (varies by location) 

Antenna has a mandatory COVID-19 vaccination policy for all employees reporting to any of our offices or attending any Company-sponsored event. The Company requires that all employees be vaccinated against COVID-19, but will provide accommodations as required by law.