Green Building

Overview

BREEAM, delivered by BRE (The Building Research Establishment), is the world’s first and leading science-based suite of certification systems for the sustainable built environment. Headquartered and well-established in the U.K., BRE set its sights on the enormous growth potential for BREEAM in the U.S. It aimed to become the leading provider of sustainability-focused validation and certification systems for commercial real estate, particularly among its core audiences of major owner-operators, developers and investors. BRE tapped Antenna Group to make it happen. 

Situation

Differentiated BREEAM from peer-backed certification systems and positioned BREEAM clients as ESG trailblazers in CRE by leveraging industry trends/relevant reports to drive positive publicity for BREEAM in the U.S.

Approach

  • Positioned BREEAM executives as prominent thought leaders around emerging trends in sustainability and ESG-related topics within CRE, as well as its ongoing adaptation to evolving governmental policy and legislation.
  • Supported an ESG webinar series, where leaders in CRE have an opportunity to discuss top-of-mind trends, ideas, and perspectives.
  • Leveraged BREEAM client announcements to pursue media coverage and position company spokespeople as experts in the sustainable built environment.

 

Results

  • 41 earned placements across national, local, sustainability and real estate publications including The New York Times, Forbes, Propmodo, Bisnow, GlobeSt., GreenBiz, Boston Real Estate Times, Urban Land Magazine and Multifamily Dive. 
  • 6 BREAAM webinars dedicated to ESG topics, moderated by BREEAM’s US Director of Operations, Breana Wheeler, featuring topics ranging from Revitiziling Retail Assets to Data Centers & Sustainability – Charting a New Path.
  • Developed robust, successful submissions for speaking opportunities at prominent industry events, such as the Getting to Zero Forum.
BREEAM by BRE Group
The Antenna Group Ecosystem
Spaces
Main Service Performed
Public Relations
Other Services
Public Relations Thought Leadership
Share Case Study