Overview

With guidance from Antenna, Illumitex launched from stealth to see its “delivered lumens-per-watt” messaging to designers.

Situation

With guidance from Antena, Illumitex launched from stealth to see its “delivered lumens-per-watt” messaging to deigners.

Approach

  • Local sweetheart program, supported by 50% company growth.
  • Launch “Hip to be square” campaign to underscore ITX’s value proposition. 
  • Leverage friction around re-architecture of the LED package. 

Results

  • Met with CBS, Forbes, Fortune, Businessweek, MIT Tech Review, Dow Jones, LEDs Magazine, LD+A, Nikkei, Eco-Structure, Architectural SSL ,EDN, Greentech Media. 
  • Introductions to IDEO, Morgan Stanley and other industry influencers. 
  • 10+ speaking opportunities. 
  • Named among “10 to Watch at Lightfair”
Illumitex

About

Illumitex is an American lighting manufacturer largely specializing in the production and development of LED lights for indoor farming and vertical farming.

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