MGX

Overview

By showcasing “petrolithium” in MGX’s PR strategy, Antenna Group helped them attract oil & gas investors and create a unique brand.  

Situation

A mining company that developed a technology to extract lithium from oil and gas wastewater sought to publicize this new lithium source while attracting oil and gas investors. 

Approach

• Positioned the company as a necessary bridge between old (fossil fuels) and new (renewables) energy technologies. 
• Two-tiered media outreach strategy with distinct messaging for oil/gas trade and business/cleantech media. 
• Integrated the term “petrolithium” into oil and cleantech industry conversations. 

Results

• Earned coverage in top-tier business and trade media, including a Reuters article that garnered 94 million media impressions for MGX. 
• Secured speaking opportunities at O&G conferences to establish MGX as authority on oilfield wastewater treatment. 
• Revamped website which now draws 1,000 visitors per week. 
• Established “petrolithium” as an emerging technology known in industry circles through creation of diverse range of content (though pieces, Wikipedia page, social media posts and infographic).