Overview
Antenna helped this green energy company launch an LED product line and customer-focused case studies to transform their business.
Situation
ReneSola was diversifying its Asia-focused solar business by launching an LED lighting product line in the U.S.. The company needed to gain traction, fast.
Approach
- Antenna co-developed LED-specific messaging to support the new business division.
- Reached out to distributors to develop results-heavy case studies with a focus on happy customers.
- Pitched news LED products for inclusion on trade magazines.
- Developed ReneSola America social media channels to engaged LED distributors and media.
Results
- Cemented pivot from Asia-specific solar company to global energy efficeincy product provider.
- Placed customer case studies in 5 key customer publications including LEDs Magazine and Energy Manaager Today.
About
Founded in 2005, and listed on the New York Stock Exchange in 2008, ReneSola (NYSE:SOL) is a leading international manufacturer and supplier of green energy products.
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