Overview

Antenna worked with Ten-X to improve efficiency of investment sales brokers and gain leverage in the online real estate marketplace.

Situation

Supporting a corporate rebrand, Beckerman partnered with Ten-X (formerly Auction.com) to position the marketplace as a value-add transaction management tool that improves the efficiency of investment sales brokers

Approach

  • Developed a new messaging platform to hone value proposition to brokers
  • Revamped transaction announcements to put brokers on equal footing as Ten-X
  • Created a matrix of users that could provide positive testimonials, and leveraged case studies in as many media opportunities as possible
  • Aggressively pursued opportunities for Ten-X research team to provide outlook on market environment; building credibility for Ten-X as an expert on the industry it is disrupting

Results

  • 275+ media placements / 90 interviews = 1.2 billion in impressions for 2017 (75% growth in impressions YoY)
  • 78% YoY increase in adoption of Ten-X among CRE brokers (2016 to 2017)
  • Company named a ’unicorn’ (over a billion-dollar valuation) in 2017
Ten-X

About

Ten-X provides an online real estate marketplace that allows people to buy and sell real estate properties online.

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