Overview

Antenna worked with this top-10 U.S. multifamily developer to help the company gain media exposure & promote brand awareness.

Situation

In Q4 2017, Beckerman launched an on-going PR campaign on behalf of The NRP, one of the top 10 multifamily developers in the country. Beckerman was tasked with raising the under-the-radar company’s public profile and media exposure to make it commensurate with the company’s size, scope, and geographic footprint.

Approach

  • Developed a NRP Group corporate media messaging platform.
  • Developed mission and vision statements for the first time, balancing affordable and market-rate business pillars.
  • Developed thought leadership ‘library’ of topics on which NRP executives were well-placed to opine and pipeline of corporate announcements

Results

  • Secured 65+ media placements on The NRP Group’s behalf
  • Increased NRP Group’s TrendKite “Share of Voice” metric to 7% by Q3 2018 from less than 1% a year earlier.
  • Secured & coordinated placement of NRP Group Co-Founder and CEO David Heller on the cover of Affordable Housing Finance
  • Placed 4 guest columns by NRP executives in Multifamily Executive, UNITS Magazine, and Propmodo.

About

The NRP Group is a full-service developer, general contractor, and property manager providing a broad range of services.

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