Overview

Antenna was charged with establishing WegoWise as a leading software provider for multifamily buildings and affordable housing.

Situation

Antenna was charged with establishing WegoWise as a leading software provider for multifamily buildings and affordable housing. Antenna had to overcome customer apathy and a lack of hard news. 

Approach

  • Developed fresh messaging to underscore value; presenting all utility data and integrating efficncy into property owners’ business models. 
  • Demonstrated market understanding by establishing data leadership; launched data.wegowise.com, announced utility variations from tenants verus owners, provided overview of water savings in context of drought. 
  • Aligned with key partners including the City of New Orleans and Chinatown Development Corp. 

Results

  • Secured 21M+ media impressions across 9-+ targeted media. 
  • Named company to watch by Forbes and GigaOM.
  • Secured targeted speaking opportunities including GreenBuild, The National Apartments Associations and more. 
  • Coverage and event presence drove several new business leads totaling thousands of buildings. 

 

About

WegoWise provides an industry-leading web-based utility analytics platform for the building performance industry.

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