Antenna Group was charged with establishing WegoWise as a leading software provider for multifamily buildings and affordable housing.
Antenna Group was charged with establishing WegoWise as a leading software provider for multifamily buildings and affordable housing. Antenna Group had to overcome customer apathy and a lack of hard news.
- Developed fresh messaging to underscore value; presenting all utility data and integrating efficncy into property owners’ business models.
- Demonstrated market understanding by establishing data leadership; launched data.wegowise.com, announced utility variations from tenants verus owners, provided overview of water savings in context of drought.
- Aligned with key partners including the City of New Orleans and Chinatown Development Corp.
- Secured 21M+ media impressions across 9-+ targeted media.
- Named company to watch by Forbes and GigaOM.
- Secured targeted speaking opportunities including GreenBuild, The National Apartments Associations and more.
- Coverage and event presence drove several new business leads totaling thousands of buildings.