Improve Interaction Rates & the Customer Experience While Generating More Sales & Higher Revenue

Conversion optimization is both a creative art and a complex science. Balancing the two is no easy task, but engaging in an initiative of this nature helps companies more effectively encourage and motivate users to take the desired action and at a higher rate or frequency.

The typical website converts between just 1 and 3 percent of its visitors – often much, much lower. What would the impact on your company’s bottom line be if you could double or triple (or quadruple) the number of website browsers that became buyers of your products and service? 

Conversion rate optimization (or CRO) focuses on modifying a variety of critical components to improve the rate of interaction, the volume of sales, and the value of the orders received. By adjusting on-page elements such as page layout, design, messaging and language, and in rare cases the pricing of products and services, the rewards in terms of revenue can be immense. 

Antenna is experienced in both the art and science of conversion rate optimization and uses the industry most sophisticated and powerful tools for A/B and multivariate testing. 

If you’re ready to maximize the value of your existing digital traffic, and open to testing your business and marketing decisions, conversion rate optimization presents the best available opportunity. 

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Michael Sallander Senior Vice President

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