Issue Advocacy
Integrated and agile marketing communication to influence systems and policy
Powering Impact Through Agile Interest and Issue Advocacy
The objective of issue advocacy programs is to influence decisions related to political, economic and social systems which are becoming dramatically more influential in how today’s enterprises operate and from which they ultimately profit.
The Antenna Group team is skilled at managing sensitive legislative, regulatory, and community (N.I.M.B.Y.) issues and experienced at amplifying key messages, harnessing grassroots networks and personal relationships, and maintaining vigilance in countering disinformation and critics.
The dynamics of issue management are complex, and the matrix of stakeholders can be confusing. In tandem with our clients, Antenna Group navigates the complex dynamics and full matrix of stakeholders with ease to and achieve desirable outcomes for our clients. This is achieved by sophisticated communication strategy and agile responsive campaigns designed to create a meaningful impact.
