CPower is a leading distributed energy resource aggregator that supports grid reliability by helping commercial and industrial organizations make money by using their energy resources to help the grid at times of need. CPower has engaged Antenna since 2021 for public relations services due to our expertise in cleantech and knowledge of the intricacies of power markets and utility programs.
After a year and a half of the successful public relations partnership, CPower turned to Antenna for help refreshing the company’s brand messaging and visual brand identity to better position the company as a leader in an increasingly crowded field of competitors. Antenna led two in-person sessions with senior CPower decision makers that helped the company clarify key audience profiles, align on brand values, and workshop changes to messaging. Once that work was complete, CPower had a clear direction of where it wanted to take the brand and worked with Antenna’s design team to refresh the brand’s visual assets, including the logo, color palette, fonts and overall brand art direction, and create templates for key pieces of collateral.