Evergreen Climate Innovations (formerly known as Clean Energy Trust) partnered with Antenna to establish clarity in their brand messaging and identity as a 501-VC fund providing catalytic capital and support to early stage startups. While maintaining their strong legacy as one of the most credible and impactful cleantech organizations in the greater midwest region, they wanted to better convey their unique business model, their community culture of innovators and expanded verticals beyond energy into decarbonization and environmental solutions alongside differentiating their brand and programs from other investors, incubators and accelerators.
Antenna worked with Evergreen on a full refresh of their brand messaging, name and visual identity alongside a website current and competitive audit and fresh website content and visual strategy to highlight their impact through the lens of their portfolio companies. To align with the organization’s mission and differentiate the brand, Evergreen’s design and development strategy was rooted in sustainability to meet standards for a low energy, sustainable design and development approach. Antenna leveraged the strategic messaging, branding and design work to implement across brand collateral and a full impact report.