Evergreen Climate Innovations (formerly known as Clean Energy Trust) partnered with Antenna to complete a full rebrand that would mirror the organization’s expansion into new cleantech verticals, beyond clean energy, while maintaining the company’s brand legacy as one of the most credible and impactful clean tech organizations in the Greater Midwest.
As a leader in cleantech communications, Antenna supported Evergreen’s rebrand by conducting a strategic corporate brand and messaging review to refine Evergreen’s brand identity and position in the ecosystem. The team brought recommendations and findings to life by conceptualizing a new name, building an entirely new user-friendly website, and creating compelling brand-aligned marketing collateral.
To align with the organization’s mission, Evergreen’s rebrand process was rooted in sustainability. The website was strategically developed to meet the requirements of the Sustainable Web Manifesto.