Overview
Mattiq, previously Stoicheia, came to Antenna in stealth mode for an integrated go-to-market strategy to launch into the climate industry with a revolutionary approach to commercializing materials at a previously unimaginable scale and pace through their AI technology. With a newly appointed deep tech CEO joining a team of world-renowned material scientists and chemists, the company was looking for an agency with strong climate, PR, marketing and creative expertise. Mattiq engaged Antenna as a strategic partner to build their brand and drive the company launch with a full stack of services: messaging, naming, logo, visual identity, website design and development, collateral design, photo and b-roll, CRM setup and training, social and PR.
Through a comprehensive discovery, audit and competitive market analysis process, Antenna developed a strategic messaging framework and website content strategy to resonate across a broad audience base with a layered information architecture. Through collaborative workshops, Antenna supported the ideation of a new name and approachable brand presence with a custom logo, photoshoot, website and collateral design layered with light textures and unique design elements to create a memorable and cohesive brand identity. Antenna’s inbound marketing strategists and in-house development team built a streamlined front-end and backend UX and CRM setup to drive engagement and segment audiences for future marketing initiatives. A soft brand launch was quickly followed by an embargoed media outreach strategy that landed the Mattiq company a series of features across top-tier and local business outlets and climate tech/chemical and engineering trade outlets. Interest from high-profile top-tier reporters was secured, alongside the press release and articles which drove nearly 600 new users to the website.
