The members of RadientREIT recognized their logo and branding needed a refresh and came to Antenna Group for recommendations. Our design team got to work re-illustrating their existing logo, smoothing out the shapes in the mark. In addition, a variety of color schemes and typefaces was explored. Our goal was to remove the parts of the brand that were holding it back and refine the current elements that simply needed cleaning up. A variety of other design elements, including a pattern were added to create visual interest across digital and print materials. The result was a modern brand that continued to be recognizable as the same RadiantREIT.