The Fallon Company came to Antenna Group to develop a comprehensive strategy to improve the messaging, user experience and functionality of the company’s corporate website.
A distinguished commercial real estate development company specializing in creating transformational mixed-use projects in urban areas, The Fallon Company is proudly recognized among the East Coast’s most active privately held developers.
Through a collaborative website process, Antenna Group designed and built an engaging site featuring captivating imagery showcasing The Fallon Company’s extensive projects portfolio. The new site utilizes subtle yet strategic animation and sleek design to guide the user to key messages that speak to The Fallon Company’s mission, helping to create cohesive messaging through each page. Featured news is highlighted strategically on the homepage, and the Antenna Group’s strategy team guided carefully placed calls-to-action throughout the content to create an optimal user experience.