Solid-state battery’s breakout moment
The electric vehicle industry hit a ceiling with traditional lithium-ion batteries—limited range, safety concerns, and slow charging continued to hamper widespread EV adoption. Factorial Energy confronted this challenge by developing commercially viable solid-state battery technology when others couldn't move beyond theoretical promises, delivering a product that powers the future of electric mobility. Factorial needed a focused communications strategy that translated technical innovation into compelling industry narratives.
PR initiatives addressed the industry's most pressing concerns by showcasing how Factorial's FEST® technology delivers measurable improvements in real, road-ready vehicles. Separate press campaigns for the Mercedes-Benz and Stellantis demonstration vehicles highlighted different aspects of Factorial's capabilities and commercial readiness. Every communication reinforced Factorial's central narrative: solid-state batteries are no longer a future technology but a present solution ready for commercial deployment.
Two tracks to validation— FEST® proves out with Mercedes-Benz and Stellantis
While competitors struggled to translate solid-state potential into real-world applications, Factorial Energy partnered with automotive companies, Mercedes-Benz and Stellantis, to prove skeptics wrong. By successfully integrating its FEST® technology into fleets of road-ready demonstration vehicles, Factorial demonstrated that solid-state batteries aren't just laboratory curiosities but road-ready solutions prepared for mass production. This strategy validated Factorial’s breakthrough technology and positioned the company as a trusted partner capable of scaling across vehicle platforms—an industry catalyst accelerating the evolution of electric vehicles.
Elevating their profile through a multi-channel media strategy
Antenna secured a milestone feature in The New York Times Great Read with the story “A Decade-Long Search for a Battery That Can End the Gasoline Era.” The article spotlighted Factorial's breakthrough in solid-state batteries—a watershed moment for the entire electrification ecosystem many said was still years away. Through targeted media relations and earned media coverage, top-tier outlets like Reuters, Bloomberg, Electrek, The Verge, MotorTrend, Automotive World, Business Wire and Automotive News covered Factorial’s breakthroughs, while strategic press releases highlighted major milestones, including the Mercedes and Stellantis demo vehicles.
Executive visibility was enhanced through high-value media interviews, award wins, and targeted thought leadership placements. Social campaigns amplified Factorial’s milestones, reinforcing its position as a category leader and engaging both industry professionals and EV enthusiasts. This approach generated extraordinary market impact.
7.98 billion global media impressions, including 3.7 billion UVM from the Stellantis Demonstration Fleet Launch and 2.58 billion UVM from the Mercedes-Benz EQS SSB Demonstration. In Q1 2025, Antenna secured Factorial the #1 Share of Voice position in the U.S. solid-state battery sector, overtaking QuantumScape, Solid Power, and SES AI.
Beyond metrics, these automotive partnerships delivered crucial industry validation of Factorial's FEST® technology, while executive thought leadership placements and recognition in Inc.'s Female Founders 500 further solidified the company's leadership position.
