PR Strategy & Messaging | Media Relations | Thought Leadership | Content Development & Marketing | Web Design | Web Development | Responsive & Mobile Websites | Branding | Search Engine Optimization | Conversion Rate Optimization | Paid Media Advertising | Remarketing | Inbound Marketing | Marketing Automation | Social Media | Local Listings | Email Marketing | Corporate Video Production
We can help make sure your story resonates with your target audiences, sets you apart from the competition and drives action. Built on thorough research, our collaborative process produces a brand message that puts your best face forward - and sticky soundbites that break through media noise.
We know what makes a good story. We'll help you leverage data and business accomplishments and connect them to emerging trends to garner media coverage that elevates your brand to a higher level of visibility.
Our team of former journalists and communications pros maintains a vast network of media relationships proven to deliver quality media opportunities that establish credibility, build awareness, bolster SEO and bring in leads.
We customize thought leadership and executive visibility programs designed to spotlight your brand's unique point of view.
We'll help you curate data, identify hot topics, find third-party experts to give your story credibility, secure high-profile speaking engagements, pen issue-specific blog posts and place bylined articles in the publications your clients, colleagues and investors read every day.
Content Development & Marketing
Media need content-from videos to infographics to opinion articles to backgrounders to fact sheets-but most brands don't have the resources to create it.
We can help craft visually engaging content that enhances your brand while delivering the ideal message, creating compelling content that flourishes in the era of Instagram.
We have a seasoned writing team, including opinion columnists and journalists, as well as a creative services team that can craft thoughtful content with the visual "pow" to attract eyeballs and clicks.
Web design should never be thought of as a piece of static art work, but an ongoing, ever evolving relationship between a brand and a user. The best kind of web design is one that invokes action, and that is where we put our focus.
Effective web design is critical to the success of your organization and every creative choice that we make brings us closer to getting your message to reach your particular audience. Our design strengths fall in the combination of communication, research, usability and immaculate execution.
Our websites are hand-coded by some of the best front end developers in the industry. Performance is a crucial factor for converting customers and maintaining your user base. Ranking higher on search engines is also dependent on your site's performance. Our websites are coded with performance at the forefront to deliver the best possible experience.
Antenna Group utilizes various CMS systems and helps you pick the one best for your needs to give you control of your website, making it easy to manage content, market your business, and manage your data.
Responsive & Mobile Websites
Users are accessing websites from a wider variety of devices and locations than ever. The combination of the device, screen size, and location of a user can create different requirements for your website. Understanding that the needs of a single user can be different depending on these factors is key in order to deliver higher converting websites. A common approach is to build a "Responsive Website", which is a website that automatically adjusts the type and format of the content depending on the screen size of the user's device.
Branding (Logo and Identity)
We utilize our experience, knowledge and research to give your company a unique identity. Whether you need a logo or a complete branding package, our talented design and marketing team will help redefine your business.
We are not your typical creative web agency. We pride ourselves on the insights and knowledge of running a successful business through marketing. We combine our excellent design team with our expert marketers to deliver a brand identity that is beautiful and successful.
Search Engine Optimization (SEO)
We know how important it is to have a powerful and agile search engine optimization (SEO) strategy. With that we have proven tried-and-true methods for improving your rankings and do everything it takes to make sure your business is ranking high for your keywords.
For your business and website to succeed it must generate leads. To get those leads you must get traffic and to achieve this you must be easy to find. Here is where the magic of SEO comes into play. There are many pieces of the SEO puzzle and keywords only make up one piece. We know how to utilize the latest and greatest tactics and use our long-term practices to improve your search engine optimization at any level.
Conversion Rate Optimization (CRO)
Conversion Optimization, also known as Conversion Rate Optimization (CRO), is all about maximizing the effectiveness of your website by turning your visitors into customers. Many businesses struggle with this vital step of converting web traffic and this is where having a conversion optimization strategy in place becomes essential.
Through rigorous testing, we learn how best to reshape the customer experience and ultimately increase your sales. Let us help you build an effective digital marketing presence by optimizing your website path to improve conversion rates.
Paid Media Advertising
Pay-Per-Click (PPC) advertising allows you to pay a small fee every time someone clicks on your link in return for highly qualified leads. We are experts at creating actionable ads, reducing the cost per click (CPC), and maximizing your ROI.
We offer PPC campaigns across a variety of channels to fit your business. We don't just settle on one source. We understand different channels work better for different companies. We match the right ones to your business.
RemarketingRemarketing is a powerful tool that allows you to stay top of mind. It lets you advertise to previous visitors of your website that have shown interest in your products or services. Sometimes one visit to your website is not enough to drive a conversion. Remarketing — at a relatively low cost — allows you to display your ads on other popular websites.
Bring your customers to you rather than going out and trying to get their attention. With Inbound Marketing, you earn the attention of your customers and naturally draw them to your business. This means making your business easy to be found and producing interesting content.
Our inbound marketing package includes SEO, local SEO, reputation management, social media, and sales analytics.
Marketing automation refers to software that executes marketing actions, such as email marketing and lead segmentation, without manual effort. The software is designed to improve operational efficiency, reduce redundancy, convert leads, and make new processes possible.
Our marketing automation specialists build custom workflows based on your business’ needs and goals. We specialize in both the tactics and strategy of structuring marketing automation.
As a HubSpot Agency Partner, we are experts in implementing HubSpot to create powerful, integrated marketing automation processes.
Social Media is deeply intertwined with our lives and the lines are becoming blurred between social media, traditional search, and advertising. For most businesses it is hard to deny the importance of social media in an online marketing plan.
Our experts have the resources to analyze and recommend the best course of action for creating a social media strategy. No two businesses are the same, that is why we offer custom social media marketing solutions tailored for each one of our clients.
With local marketing we can target your geographic location and hone in on your customer base. We aim to get your business listed on a variety of popular channels. Every individual local listing that your business is submitted to is another chance to get found online, directly and indirectly (by influencing your rankings on search engines).
With our local listings services we will setup and optimize your business' local listing profiles. These listings will be optimized to show up on local searches. Our clients who sign up for our local listing service also gain access to a rating and review monitoring dashboard.
Corporate Video Production
Our team creates eye-catching video content that is engaging and shareable, with the final product seamlessly integrated into your website or marketing campaign.
We drive new visitors with skillful SEO and optimization, then convert leads with high-quality video content and production.
Each project is unique and tailored to your needs, always taking into account your timeline, audience, and budget.