Overview
Antenna Group brought this clean tech company to light by drawing in awareness to EOR and attracting sales & investors.
Situation
- GlassPoint sought to validate a new industrial technology for the oil & gas industry, build awareness for solar enhanced oil recovery (EOR), drive sales and attract investors.
- Antenna Group sought to not only establish GlassPoint, but also define a category.
Approach
- Led complete positioning, messaging and branding overhaul including website, videos, infographics, marketing collateral.
- Leverage visual assistance for ongoing education campaign around solar EOR targeting key influencers.
- Maximized endorsement from partners (Shell, PDO) to validate category + technology.
- Proactive media outreach to garner consistent media coverage in mainstream, business, technology and trade media.
Results
- GlassPoint has defined the solar EOR market and led creation of a $100B market.
- Established the oil industry as “the next big thing for solar”
- Featured widely and consistently in leading business and O&G trade publications.
- GlassPoint secured $53M Series C funding from prominent energy investors, including Shell and Oman’s Sovereign General Wealth Fund.
- Named a 2016 World Economic Forum Technology Pioneer.
About
GlassPoint designs and manufactures solar steam generators that use solar thermal technology to generate steam for industrial processes.
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