Overview

Antenna brought this clean tech company to light by drawing in awareness to EOR and attracting sales & investors.

Situation

  • GlassPoint sought to validate a new industrial technology for the oil & gas industry, build awareness for solar enhanced oil recovery (EOR), drive sales and attract investors.
  • Antenna sought to not only establish GlassPoint, but also define a category.

Approach

  • Led complete positioning, messaging and branding overhaul including website, videos, infographics, marketing collateral.
  • Leverage visual assistance for ongoing education campaign around solar EOR targeting key influencers.
  • Maximized endorsement from partners (Shell, PDO) to validate category + technology.
  • Proactive media outreach to garner consistent media coverage in mainstream, business, technology and trade media.

Results

  • GlassPoint has defined the solar EOR market and led creation of a $100B market.
    • Established the oil industry as “the next big thing for solar”
  • Featured widely and consistently in leading business and O&G trade publications.
  • GlassPoint secured $53M Series C funding from prominent energy investors, including Shell and Oman’s Sovereign General Wealth Fund.
  • Named a 2016 World Economic Forum Technology Pioneer.
GlassPoint

About

GlassPoint designs and manufactures solar steam generators that use solar thermal technology to generate steam for industrial processes.

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The Antenna Ecosystem
Cleantech
Main Service Performed
Public Relations
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Branding & Strategy Messaging Communications Strategy Public Relations Media Relations
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