Overview

Antenna brought visibility to Karius’ disease-detecting methods in order to broaden their reach and provide answers to people fighting infectious diseases.

Situation

  • Karius developed a blood test for the rapid detection of infectious diseases, enabling doctors quicker and greater visibility on any pathogens that are present and allowing them to determine the best treatment plan.

Approach

  • Antenna pitched reporters around various company announcements, as well as industry trend stories.
  • We positioned Karius spokespeople as experts in the field, as they offered their insights on various infectious disease topics when speaking to reporters.

Results

  • Garnered over 60 million media impressions, securing stories related to various infectious disease items in the news, as well as company data.

About

Karius can accurately identify 1,000+ pathogens from a single blood draw to help clinicians rapidly diagnose infectious diseases and spare patients unnecessary testing, antibiotic overuse, or invasive biopsies, with next day results.

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The Antenna Ecosystem
Health
Main Service Performed
Public Relations
Other Services
Communications Strategy Media Relations
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