Anew Climate
Decarbonization, simplified.
A strategy to shift perception.
Anew Climate is a global force in environmental markets—reducing emissions, restoring the environment, and making real climate impact for more than 20 years. But even industry leaders reach moments where their brand no longer mirrors their impact. Anew had arrived at that moment. After decades of setting the standard, the company faced a new challenge with shifting market perceptions and growing skepticism around trust and transparency. The brand needed to evolve. Our work centered on a simple, powerful truth: Anew makes decarbonization easier. That became the essence of a strategic repositioning that moved Anew Climate from carbon credit consultancy to comprehensive, science-driven decarbonization partner.
From consultant to partner.
Too often seen as a consultant, Anew Climate needed to be seen as a partner delivering comprehensive, actionable, and monetizable products for long-term carbon reduction. Key offerings were lost in the complexity of the market and the science. To solve this, Antenna developed a refreshed brand system that simplified how Anew communicates its portfolio across environmental products and low-carbon fuels. At its core, the brand is organized around two essential outcomes: replacing carbon intensive fuels and reducing emissions. This positioned the company around a clear narrative—one that demonstrates how Anew achieves real industry impact with sustainability leaders, carbon project partners, RNG producers, and investment partners.
A confident design for a complex market.
Antenna’s creative direction shaped a design system that carries Anew’s science-based structure into a more human, partner-first experience. The visual language includes a triptych narrative with three key elements: people (partnership and expertise), macro (the organic aspect of sustainability), and output (tangible, enabled solutions). Schematic graphics bring Anew’s data-backed approach to the forefront, while consistent visualization treatments elevate credibility across product pages. A linear geometric graphic motif guides audiences through the website, making complex information feel intuitive. And a neutral palette paired with complementary accents and refined serif typography adds presence. The result is a brand with confident distinction in a crowded category.
Defining a voice that meets people where they are.
Anew Climate’s voice needed to be in lockstop with what was on offer—pairing the science behind decarbonization with language that’s accessible to the people who rely on it. The foundational promise, ”Simplified decarbonization solutions, delivered with integrity,” anchors the tone and ensures the brand never loses itself in the details. It provides depth for technical audiences and direct clarity for decision-makers across technology, industrial, agriculture, and transportation sectors.
Phase 1—Discovery & strategy
Through interviews and audits, we uncovered a company with deep market tenure, scientific expertise, and a level of transparency rare in today’s climate landscape. The duality of their personality stood out: pragmatic and data-driven, yet grounded in trust and innovation. These are people guiding organizations through the market’s most complex sustainability decisions. Our strategy was to show that.
Phase 2—Brand Identity & Expression
Anew Climate’s identity is a tool for decision-making. We translated their bold pragmatism into a visual and verbal identity that’s equal parts credible and accessible. Every expression—from brand narrative to design elements—reinforces Anew’s ability to turn climate ambition into climate action. Made to meet audiences where they are, the brand brings together people, environmental landscapes, and measurable outcomes to create a cohesive story that moves from partnership to impact.
Phase 3—Digital Presence & Content System
We extended the brand into a digital ecosystem built for discovery and credibility. Each page of the Webflow site tells the story of a brand that’s driven by impact, grounded in transparency, and committed to accountability. We built a multi-channel strategy rooted in precise audience targeting. Then we used standout creative to address industry trust issues and elevate Anew as a leader in carbon credit quality.
A platform made for the climate future.
Anew Climate now has a brand that reflects the clarity and integrity at the core of its work, with the tools to leave behind the consultancy role they’ve outgrown and show up as the preferred partner for global climate impact. The refreshed identity brings coherence to a changing landscape, simplifying complexity, building trust through data, and empowering companies to take confident, long-term climate action. Anew’s ready to scale with a platform that deepens brand recognition and easily answers the question of what they offer, no longer obscuring the impact they’re uniquely positioned to deliver: solutions in action—anywhere, at any scale.
Credits
EVP, Experiences,
Strategy & Delivery
Paul Newton
Executive Creative Director
Chad Krulicki
Art Director
Andrew McNamara
DESIGNER
Tanner Garniss-Marsh
Michael Curiel
BRAND STRATEGIST, COPYWRITERHannah Deaton
Developer
Richard Pisarski
Project Manager
Sarah Clark
Rebecca Zak
Digital Producer
Kirk Dammeier
INDUSTRY EXPERTS, PR
Kathleen Gill
Emily Taylor
Agency
Creative & Production
