Engineering a Sustainable Future

How does an engineering company balance profit with purpose while transforming the food system? Jill Meiburg, Head of Group Communications and Brand at GEA Group, shares how the 143-year-old German industrial equipment leader is tackling humanity's greatest challenge: feeding 10 billion people by 2050 while achieving net zero by 2040. With 25 years in corporate communications across Deutsche Telecom and logistics giants, Jill now leads the narrative for a company processing every fourth package of pasta and every third chicken nugget globally. "We're not out there just to save the planet. We're out there to make money on this," she explains, highlighting GEA's Mission 30 strategy targeting 60% sustainable solution revenue. The company made headlines by becoming one of the first to implement "Say on Climate" shareholder voting, passing with an impressive 98.5% approval.