Helping Consumers Make Green Choices

Helping Consumers Make Green Choices
Phil Radford, President and CEO of Consumer Reports, brings a unique perspective to consumer advocacy, combining decades of environmental activism with rigorous product testing. From his early days fighting waste incinerators in Chicago to leading Greenpeace and increasing their revenue by 233%, Phil has consistently worked to create market conditions that favor sustainable products. At Consumer Reports, he's pioneering new testing methodologies for electric vehicles, battery safety, and charging infrastructure to help consumers make informed decisions about green technology.
Under Phil's leadership, Consumer Reports is evolving beyond traditional product reviews to become a catalyst for sustainable innovation. The organization's independence—funded entirely by 5 million subscribers without advertising revenue—allows them to maintain objectivity while pushing manufacturers to create better, more durable products. Phil emphasizes that successful green technology adoption happens when products excel on the fundamentals consumers care about most: saving money, ensuring safety, lasting longer, and providing genuine utility rather than relying solely on environmental virtue.


