Media relations that turns coverage into pipeline
Strategic PR campaigns built to cut through the noise in a fast-moving media and influencer landscape and convert visibility into leads. Earned media builds credibility for brands and indexes highly for AI search.
What is
media relations?
Media relations is the strategic practice of building and maintaining relationships with journalists, industry analysts, and influencers to earn coverage that builds credibility, awareness, and demand. These relationships are built over time and compound in value to our clients. For decades, Antenna Group has turned deep sector expertise into storylines that resonate with reporters, analysts, and media influencers.
Our media relations campaigns are built to drive measurable business outcomes, leads, pipeline, legislative outcomes, community sentiment, and reputation across climate & energy, real estate, and health.
Driving impact through media & influencer engagement
Antenna Group crafts and secures news stories that deliver meaningful media results that build credibility, sharpen brand awareness, and shape the behavior of key audiences.
Our media relations team works side by side with client partners, turning business milestones, product launches, and thought leadership into coverage that elevates your brand on the platforms that matter to customers, prospects, investors, employees, analysts and other stakeholders.
Antenna account teams are staffed with former journalists, writers and communications veterans who bring sector-specific expertise that delivers strategic value from day one. Successful media outreach is driven by a vast network of media relationships that are activated on behalf of our clients.
We have developed expertise in identifying and deploying on behalf of our clients niche influencers who are opinion-shapers with passionate followings. Using our proprietary influencer platform, No Logo, Antenna activates influencer campaigns with speed and impact.
The outcome for our clients is tailored to their business objectives, whether a lead generation engine or a brand awareness platform.
Why choose Antenna Group for media & analyst relations
Media relations been core to Antenna Group’s DNA for more than two decades. Thousands of client campaigns in climate & energy, real estate, and health have resulted in tens of thousands of placements in top-tier and trade media platforms. Our client service credo is designed to provide our clients with a superior experience, emphasizing efficiency, execution, and collaboration.
Our public relations services are fully integrated, spanning media & analyst relations, crisis communication, reputation management, issue advocacy, community relations, public affairs and thought leadership.
Media relations services for climate, energy, real estate & health brands.
Antenna Group's media relations campaigns are built around the sectors where the stakes are the highest and competition for share of voice is fiercest:
Securing coveted media coverage of climate and energy tech innovators, pioneers and adopters who are shaping the contours of the industry.
Earning coverage for developers, proptech companies, and investors who are reimagining the built environment
Driving media visibility for health thought leaders and entrepreneurs, life sciences companies, and wellness innovators.
Information is power.
Consequential brands are conscious brands. Take the self-assessment to see how your organization actually shows up in the world. In a few questions, you’ll uncover insights that give you the clarity—and the power—to lead with impact.
