Climate Communications: Winning the Business Case

For years, organizations have adjusted the language they use to talk about climate, moving from cleantech and ESG to decarbonization, energy transition, efficiency, and resilience. But changing terminology hasn't solved the underlying communications challenge.

In the second article of his CleanTechnica series, Antenna Group CEO Keith Zakheim argues that successful climate communications begin with business value. Rather than relying on the latest industry terminology, organizations should connect climate initiatives to operational performance, risk management, resilience, competitiveness, and long-term enterprise value. The result is a communications strategy that resonates with executives, investors, policymakers, and customers alike.