Fixing Climate Communications: Rethinking the Climate Narrative

Climate communications are becoming more challenging as political polarization, shifting stakeholder expectations, and changing public sentiment reshape how organizations talk about sustainability. For communications leaders, the question is no longer whether to communicate about climate. It's how to do it in a way that builds trust and drives action.

In the first of a two-part series for CleanTechnica, Antenna Group CEO Keith Zakheim reviews the findings from the Potential Energy Coalition's Fixing Climate Communications report and shares his perspective on what today's climate communication strategies get right and where they fall short. He explores why messages rooted in personal consequences consistently outperform abstract environmental narratives and what the research means for communications professionals, sustainability leaders, and corporate executives.