Overview
Berkshire Hathaway launched their brand in NYC, and we executed media campaigns to boost awareness in a leading global market.
Situation
Antenna Group partnered with Berkshire Hathaway HomeServices (BHHSNY) on the heels of the brand’s launch in NYC to provide ongoing support and increase awareness of the firm’s entrance into the country’s leading global market.
Approach
- Capitalized on the company’s milestones including the launch of a commercial division in New York, the merger with Key Ventures (a boutique New York City-specialized brokerage), along with several new hire announcements
- Facilitated valuable in-person meetings with key media contacts at top outlets including Bloomberg, New York Times, Mansion Global, New York Post and The Real Deal
- Executed ongoing social media campaign to position the company and key executive (Ellie Johnson on Facebook, LinkedIn, Twitter and Instagram
- Positioned BHHSNY’s company executives for key thought leadership opportunities
Results
- Secured over 80 feature stories between 2017 and 2018, equaling 208M+ impressions
- Supported firm recruitment (BHHSNY doubled # of agents between 2017 and 2018) and helped the press launch for two new international offices: Milan and London
- Established and grew social media following: Twitter impressions for BHHSNY totaled 372,548; increased Facebook following to 1,000+ over an eight-month period
About
Berkshire Hathaway HomeServices is a real estate brokerage network built for a new era in residential real estate.
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