
How is a 26-year-old entrepreneur convincing risk-averse investors to build with trees instead of steel? At 26, Nate Helbach has already founded Neutral, one of America's most innovative real estate development companies. Growing up between Wisconsin and California's redwood forests sparked his environmental passion, leading him to pioneer mass timber construction that reduces building emissions by up to 26.5%. Currently breaking ground on the tallest mass timber building in the Northern Hemisphere in downtown Milwaukee, Nate discusses the gap between sustainability solutions and implementation.