The Antenna Way
Discover the difference in our approach and our values
Antenna’s values are embodied in one word: CREATE
CREATE speaks to our worldview, corporate ethos and core values. It is the foundation upon which we have built a dynamic, inclusive and fulfilling workplace.
CREATE
Collaborative
We help others by teaching and showing—not judging or blaming. We believe that there is no such thing as a stupid question. Healthy friction and debate yield creativity and progress. And a team brainstorm always beats groupthink. Open-mindedness and a recognition that solutions can come from the unlikeliest of sources are hallmarks of our working with Antenna.
CREATE
Responsible
We believe in doing well by doing good. Our client partners are responsible innovators who are solving important global challenges. We support equality, diversity, and the environment. We make standing for something worth something.
CREATE
Entrepreneurial
We are willing to get our hands dirty, hustle, and be politely persistent and scrappy when needed. We see problems as puzzles, leave no stone unturned in analyzing solutions and are passionate about bringing the process to a resolution. We are self starters. Self motivators. There is always a path forward and be prepared to do it yourself since no one will do it for you.
CREATE
Authentic
We stand behind our promises, especially when it’s hard. We are comfortable in our own skin and don’t try to be something to everyone. We look out for our customers and put their needs above our own. We only recommend and sell what we genuinely believe will bring value.
CREATE
Transparent
Be candid. Tell the truth. Own mistakes. Be transparent with pricing and policies. Our mantra is to communicate and communicate some more. Simplify. Proactively address issues early and often. Transparency is not just a value, it is the key to unlocking the full potential of a client relationship.
CREATE
Educational
We are lifelong learners and self improvers. Having a growth mindset is a must. As people and professionals we see life as a perpetual opportunity for self-improvement. Always keeping an open mind to new ideas and ways of doing things. A thirst to search far and wide for best practices, processes, models, and tools. We are eager to learn from others and aware that nobody has a monopoly on wisdom. Confidence in our work must be balanced by the intellectual humility that there is still much to learn. Life-hack, work-hack, and productivity-hacking are everyday experiences.
CREATE
Inclusion
We deeply value the dignity of our respective differences, whether racial, religious, creed, color, sexual orientation, gender identity, disability status, or age. We believe deeply in inclusion as both a social imperative and a business necessity. We strive to signal our commitment to inclusion with behaviors and norms, not just words, and we encourage our staff, client partners, and other stakeholders to hold us accountable to our mission.