NOT ANOTHER INDUSTRY BLOG
Signals: Our point of view on policy, power, culture, and capital.
This is where we break down what’s changing and challenge lazy narratives—with a sharp lens on sustainability marketing and climate communications trends and what they signal next for conscious brands.


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Antenna Group was at LCAW supporting clients and connecting with leaders across the climate ecosystem this week.
Climate, Mobility, and Energy

Google published its first official guidance on AI search visibility. The actual message is less complicated, and more demanding than the industry chatter suggests.
Conscious Brands

Why the “green brand” aesthetic no longer builds equity.
Climate, Mobility, and Energy

The Age of Adoption Podcast
Inside the movement to build what’s next
This moment in history demands more than awareness; it requires purposeful action. The brands leading the way adopt solutions that drive a more just, equitable, and climate-conscious future. History will remember those who chose to act. And that’s who you’ll hear from on The Age of Adoption podcast. Get ready for conversations with builders, backers, and believers transforming the climate tech space.













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