While there are many areas of overlap in marketing and communication skills across various industries, having deep domain expertise in the industry is critical in any industry, especially in healthcare and life sciences. Whether communicating with physicians, patients, payers, investors, other pharmaceutical and medical device companies and beyond, having a deep understanding of the industry, the science and your audience will significantly have an impact on your business.
In addition to truly understanding your audience and their unique needs, you’re armed with the intel on how to easily convey their messages, all while keeping your finger on the pulse of the latest trends.
One of the many ways to ensure that your marketing team is steeped in the world of health is through training courses focused on topics ranging from medical devices and regulatory approval processes to diagnostics and the biology of biotech. We intimately understand the value of having deep domain expertise, and so we are regularly learning and consuming current trends, so that we can bring that value to our clients.
One training platform that we use for our team, and I highly recommend, is BioTechPrimer. They offer both in-person and virtual training courses on biotech for non-scientists, which is a great way for healthcare marketing professionals to get a refresh on basic life science knowledge. Attendees come from some of the biggest healthcare companies around, like Merck, Pfizer and Roche. Some haven’t taken science classes since high school.
By tuning into training courses, healthcare professionals who are not focused on research – whether marketers or C-suite – can stand out and be a stronger asset to their team now that they have gained a deeper understanding of how these scientific concepts pertain to their company. The better your team understands your industry and science, the better it is for your bottom line.
These types of training courses are ideal for communications and marketing teams, as they offer knowledge that runs the gamut in healthcare. By making the investment in training courses, the long-term investment is truly in having expert employees who can effectively market to and communicate with your target audiences.
There is a myriad of resources available for healthcare professionals in all industries who are interested in additional learning. While a two-day course or customized on-site training might be offered at a higher price point, there are also more affordable options for virtual courses, which are a great recommendation for those in the marketing field, as the sessions are easy to integrate into our day-to-day schedules. Additionally, attendees can download the course slides for future reference.
With so many tools at our fingertips, we should never stop learning. As famous German author and physician, Martin H. Fischer, once said, “All the world is a laboratory to the inquiring mind.”