Vice President (Cleantech)

Antenna is looking for a Vice President for our Cleantech practice to manage teams and guide their growth, oversee a portfolio of client accounts and assist with campaign strategy and management, lead strategic internal and external initiatives and support business development efforts.

PRIMARY RESPONSIBILITIES

Integrated Account Strategy and Management: 

• Provide oversight on a portfolio of cleantech and sustainability clients 
• Autonomously lead strategy development and creation of plans for successful client programs
• Own and drive the creative process and encourage teammates to identify fresh approaches to clients’ programs
• Assign roles and responsibilities across account teams
• Monitor financial health of accounts and advise on retainer management
• Ensure efficient and effective collaboration and coordination with other Antenna divisions (e.g. digital marketing team, web team) on account work 
• Own, maintain, and grow a book of business within the practice area
• Ensure client success and retention and identify upsell opportunities
• Ensure health of account/budgets, track resources on accounts and minimize overservicing 

Business Development and Agency Marketing:

• Leverage network to identify potential opportunities for new business
• Represent the company at relevant business events, conferences and networking opportunities at major national events
• Develop and nurture professional relationships with stakeholders to expand Antenna’s network and new client opportunities
• Mentor junior staff on best business development best practices
• Lead the development of proposals, scoping, and pricing for prospective clients 
• Support Antenna’s marketing efforts with original content demonstrating thought leadership and represent Antenna on relevant industry panels
• Regularly attend and participate in new business pitches 

Ant Development and Management: 

• Manage, motivate and mentor staff, setting and communicating consistent goals and objectives
• Directly supervise and mentor 2-3 account directors, the drivers of the day-to-day operation of accounts
• Foster a culture of inclusion, achievement, respect, individuality, empowerment and creative innovation backed by strategic thinking
• Encourage open discussion and feedback regarding agency direction, mission and culture regularly
• Identify strong performers and emerging talent, communicating directly and consistently that they are valued through verbal and written commendations and as appropriate, monetary rewards
• Review, assign and monitor weekly/monthly staff time/client allocations, adjusting account loads as appropriate
• Track and conduct staff reviews in a timely and comprehensive manner, providing candid and direct feedback 
• Raise red flags to agency executive team regarding staffing issues on a timely basis, providing recommendations for solutions and addressing those issues directly with individuals -- in person and in writing
• Nurture relationship with agency CEO. Take advantage of open door policy to introduce new ideas, seek professional advice and flag issues that demand attention. 

Leadership:

• Serve on various leadership committees and sync with executive team on a quarterly basis regarding company culture, agency marketing, PR/digital best practices, digital integration 
• Strategic/standardizing processes on the agency level 
• Participate in the interview process for new hires within in the practice 

Client Relations: 

• Ensure client programs continually track to goals and objectives, focusing on key metrics
• Implement weekly status meetings, conference calls and regular client reporting structure customized to individual client nuances and needs
• Facilitate process by which all client materials, plans and programs are reviewed to ensure quality control, including tactical and strategic checks and balances
• Facilitate highly communicative, direct, two-way dialogue relationships with client partners, reinforcing 24/7 strategic counsel and support, and confidence in agency expertise and services
• Encourage formal client assessment of agency performance -- Quarterly Business Review (QBRs) -- or at frequency appropriate to account
• Innovates new agency offerings tied to client objectives and to generate potential new revenue streams

QUALIFICATIONS 

• 10+ years of direct public relations experience or related areas
• Experience leading teams and managing budgets 
• Interest in client subject matter and ability to understand complex technologies and explain them in accessible, compelling terms
• Ability to think strategically and connect client goals/objectives with integrated marketing and PR program approaches 
• Self-motivated, proactive and flexible 
• Strong writing, editing and communication skills