Antenna Group is a mission-driven integrated PR and Digital Marketing agency. We partner with companies at the heart of global conversations addressing the world’s biggest climate, real estate, and health-related opportunities.
As leaders in these spaces for over a decade, we are leading the Age of Adoption; the transition between research and innovation into a world where companies across the economy are furiously adopting sustainable, healthy equitable solutions.
We celebrate differences among our staff and encourage everyone to be their authentic selves. We are proud to be an equal opportunity employer and remain committed to fostering a diverse, inclusive, supportive, and respectful environment where each Ant feels a sense of dignity, belonging, and acceptance.
Antenna Group is a mission-driven integrated PR and Digital Marketing agency. We partner with companies at the heart of global conversations addressing the world’s biggest climate, real estate, and health-related opportunities.
As leaders in these spaces for over a decade, we are leading the Age of Adoption; the transition between research and innovation into a world where companies across the economy are furiously adopting sustainable, healthy equitable solutions.
We celebrate differences among our staff and encourage everyone to be their authentic selves. We are proud to be an equal opportunity employer and remain committed to fostering a diverse, inclusive, supportive, and respectful environment where each Ant feels a sense of dignity, belonging, and acceptance.
We are hiring a Marketing Technology & SEO Specialist. We are looking for an individual to contribute a fresh perspective and creative ideas to the Antenna community.
Antenna’s Marketing Technology & SEO Specialist is responsible for configuring, customizing, and maintaining the CRM/Automation platforms systems (primarily Hubspot, with working knowledge of Pardot, Marketo, and Eloqua a plus) to ensure its efficient functionality and seamless integration with other business processes. Additionally, they support the tactical execution of Organic Search Engine Optimization (SEO) campaigns across all Performance clients.
This role reports to the Marketing Technology Supervisor and will work closely with a cross-departmental team of marketing strategists, other technology specialists, website specialists, analytics specialists and the SEO Director to execute multi-channel marketing campaigns on behalf of clients in the clean technology, real estate, innovations, and healthcare industries.
MARKETING TECHNOLOGY SKILLS NEEDED
- HubSpot platform proficiency: A strong understanding of HubSpot’s various features, tools, and functionalities is essential. This includes the ability to use Marketing and Sales Hub, with a particular emphasis on HubSpot’s ABM features, and dedicating time to learning Service, CMS, and Ops Hubs.
- Workflows/marketing automation: Creating and managing efficient workflows while optimizing them to meet specific business goals. This includes creating triggers, setting up segmentation, and implementing rules to ensure that the right messages are delivered to the right people at the right time.
- Analytics/dashboard creation: The ability to extract meaningful insights from data helps in making informed decisions and optimizing marketing and sales campaigns. Knowledge of and experience with dashboard creation is key here as well.
- Data Management: The ability to clean data and maintain data hygiene as well as manage large datasets. This includes an in-depth understanding of custom objects and properties. Additionally, being able to migrate and sync data between platforms is necessary.
SEO SKILLS NEEDED
- Experience in deriving actionable insights from Google Analytics, Google Search Console and SEO monitoring tools
- Passion for using SEO and digital marketing to grow businesses
- Proficient in: SEO audits, keyword research, SEO content writing/optimizations, and link building.
- Ability to demonstrate a thorough understanding of core SEO principles and the latest best practices. ferociously consumes content from SEO thought leaders and has either written their own thought leadership content (or can if given the opportunity)
WHAT YOU'LL DO
- Supporting the Marketing Technology Supervisor with client consultation on MarTech strategy, tech stack implementation, CRM management, and marketing automation platform best practices.
- Collaborating with Strategists to develop strategies and execute marketing tactics that meet client goals and prove ROI.
- Monitoring and reporting on ongoing campaigns for the internal team to report back to the client.
- Developing and implementing marketing automation workflows to drive lead generation and nurturing campaigns.
- Publishing content onto clients' websites in a timely and efficient manner, including blog posts, landing pages, and downloadable assets.
- Supporting the account team in the onboarding process for new clients, including conducting research and developing client-specific strategies.
- Monitoring website traffic and key performance metrics to identify opportunities for improvement and optimize conversion rates through A/B testing.
- Create and manage landing pages, forms, workflows, email campaigns, including the template designs (emails & landing pages), calls-to-action etc within the HubSpot platform.
- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc).
- Measure results and optimize lead nurturing workflows for these segments to convert leads into customers.
- Work to minimize list decay and unsubscribes while increasing the productivity of email sends.
- Form strategic SEO plans, by completing the proper discovery with clients, collaborating with the account team, performing research, and auditing existing results.
- Drive traffic, conversions and ROI for Antenna’s clients by doing and/or overseeing competitive analysis, keyword research, content creation, website experience optimizations and link building.
- Writing effective SEO content for blogs, websites and social media accounts
- Form and execute on link building strategies
- Analyze keywords and SEO techniques used by competitors
- Perform SEO audits to assist sales team in selling new SEO campaigns
REQUIREMENTS
- 1-3 years of experience in marketing, communications, PR, Social Media, SEO or related fields (internships included)
- Demonstrated ability to effectively and clearly communicate with internal team members and external stakeholders - both verbal and written
- Understanding of marketing principles and willingness to learn marketing technology such as HubSpot, Salesforce, Pardot (Marketing Cloud), or Marketo
- Proven ability to hit deadlines and manage multiple projects at once with varying timelines
- Ability to think strategically and consult with clients to develop strategies that make the best use of their marketing tech stacks.
Antenna has a mandatory COVID-19 vaccination policy for all employees reporting to any of our offices or attending any Company-sponsored event. The Company requires that all employees be vaccinated against COVID-19, but will provide accommodations as required by law.
For New York City Ants, the base salary for this role is $70,000-$75,000. Relevant experience, skills, business needs, and other related qualifications determine compensation. In addition to the base salary, a Professional Development Reimbursement, generous PTO, affordable healthcare, and matching 401K, as well as numerous programs and initiatives for career development and training.
WHAT WE LOOK FOR
- Collaborative, proactive, and persistent mindset.
- Curious nature and the desire to challenge the status quo.
- Passion for Antenna’s sectors and a determination to make an impact.
- Drive to deliver an invaluable client service experience.
- Desire to leverage innovative technology to drive impact for our clients and optimize the delivery of great work.
WHAT WE OFFER
- Competitive salary, comprehensive benefits, and matching 401K.
- Time off is required. We want our ants to rest, relax, and recharge, so we offer a tiered PTO system-based tenure at the agency with 18 PTO days to start and Winter Recess.
- We value and celebrate diversity. Our staff come from different backgrounds, and we honor their various religious and cultural observances by offering Floating Holidays and Heritage Month celebrations.
- Early Fridays are for all year round. Summer Fridays are great, which is why we extend them throughout the year.
- Service is in our DNA. We offer a paid day off every year to volunteer with an organization that is meaningful to you.
- Tenure is valued and rewarded. In addition to tiered PTO and professional development stipends based on tenure, we offer Sabbatical Leave to our seasoned Ants.
- We invest in our Growth-Stage Ants. We connect Ants with Mentors/Allies other practices for guidance, advice, friendship, and networking.
- We were hybrid before it was cool. We’ve always believed in balance and have offered a hybrid office schedule well before the COVID-19 pandemic.
- Growth is the key to our collective success. We offer a yearly Professional Development Stipend, career development, training, and mobility.
- Connection and relationship building is everything. We offer regular outings, virtual events, Heritage Month celebrations, interest Slack channels and happy hours.
Antenna has a mandatory COVID-19 vaccination policy for all employees reporting to any of our offices or attending any Company-sponsored event. The Company requires that all employees be vaccinated against COVID-19, but will provide accommodations as required by law.