Powering Impact with Search Engine and Search Experience Optimization
Search engine optimization is an increasingly essential digital marketing option for companies looking to capture awareness and increase exposure for their website, its content and their brand. In order to successfully position their companies’ products and services in front of prospective users and clients at critical points in the user journey, SEO is an effective way to accomplish these objectives.
As search engines become more sophisticated by the day, however, companies must adopt an agile and highly strategic approach to how they approach, manage and analyze the continuing evolution of the digital experience, developing meaningful content with performance in mind, and establishing authoritative connections (referrals) to accelerate their success over the long term on search engines like Google and Bing.
Antenna’s approach to search engine optimization relies on three core practice areas – content development, outreach to establish industry connections (links), and the optimization of the digital experience to ensure continuity (technical SEO). Our data-driven approach begins with thorough research focusing on intent-based queries, implementation of on-site optimization elements (both creative and technical) that adhere to industry best practices, and the management of outreach initiatives to acquire the citations (inbound links) required in order to achieve top positions on popular search engines and information discovery platforms.
Antenna’s experience and talented team knows first hand how important it is to have a powerful and agile search engine optimization (SEO) strategy – and our track record proves it. For your business and website to succeed, achieving top position on competitive search terms and phrases related to your brand and its offerings, it must adopt agile search experience optimization practices such as those offered by Antenna.