Overview
Antenna Group unveiled Totem to the world & positioned CEO as an energy industry thought leader to drive concept awareness.
Situation
Antenna Group was tasked with unveiling Totem to the world and positioning Totem’s CEO as an energy industry thought leader in order to drive awareness to the company’s groundbreaking smart city “utility pole of the future” concept.
Approach
- Elevate Totem CEO’s energy industry credentials through steady stream of strategically placed byline articles, interviews with business, technology, innovation, energy and design reporters; as well as speaking and award opportuni9ties at high-profile industry events.
- Drive attention to the unveiling of Totem’s product design and key company milestones – highlighting the role of Totem in the proliferation of smart cities’ its’ benefits to consumers, corporations and utilities; and its impact on energy and communications infrastructure resiliency.
- Maintain a steady drumbeat of thought leadership in the absence of hard company news.
Results
- 130+ media wins in the first six months, totaling 70M+ media impresisons across business, technology and industry outlets.
- Interviews and ongoing media relationships with top-target business and trade publications, including CNBC, Forbes, newsweek, ComputerWorld, GreenTech Media, The Atlantic, Curbed, Inhabitat, among others.
- Placed byline articles in CNBC, TechCrunch, ReadWrite, Huffington Post, Energy Central, among others.
- Secured speaking opportunities at BuiltWorlds, Sustainable Brands, IoT World, AIA Global Dialogues, among others.
- Generated customer interest from across teh globe from Fortune 500’s, governments, utilities and more.
About
Totem Power, Inc. is a breakthrough platform that reimagines and redesigns energy and smart utility for next generation companies, smart cities and communities.
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