Overview
Antenna Group helped this mobile security app developer to promote brand awareness & gain media attention in a rapidly growing industry.
Situation
Antenna Group partnered with KoolSpan, developer of a suite of mobile security applications, to raise awareness of its patented technology, just as national media attention to mobile hacking targeting consumers and corporations was reaching critical mass.
Approach
In an increasingly noisy security marketplace, Antenna Group set out to raise the industry bar on mobile security by positioning KoolSpan’s hardware-based encryption technology as the only solution in the marketplace to deliver what is truly needed to thwart such attacks and provide the highest level of security.
Results
- KoolSpan’s executive team has been frequently quoted on the threat mobile security poses to global economic stability and its technology has been profiled extensively.
- Results include broadcast opportunities with National Public Radio, MarketWatch Radio, Voice of America and Fox Business News, as well as articles on: MainStreet.com, TheBlase.com, The Washington Post, Forbes, The New York Times and has been designated a “Hot Company to Watch” by Federal Computer Week.