Learn why marketing automation is important for Life Sciences and how you can leverage it for your company.

The Life Sciences and Healthcare Guide to Marketing Automation provides a high-level overview of marketing automation, defining the tools, tactics and methodology, and equipping you with the knowledge to begin streamlining the marketing efforts for your Life Sciences or Healthcare company.

  • Defining Marketing Automation
  • What Marketing Automation Isn’t
  • Who Can Benefit From Marketing Automation
  • Lead Nurturing
  • Segmentation
  • Content
  • Sales Enablement
  • Marketing Automation Tools
  • …and more

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