Overview
Antenna Group secured more than 260 executive briefings and 715 million media impressions in one year for ECOtality.
Situation
Ecotality partnered with Antenna Group to achieve immediate tractin in national and local markets, elevate the company’s profile in top-tier media and drive consumer traction.
Approach
- Dovetailed with Nissan LEAF rollout to generate awareness of ECTY’s role in the building of the EV freeway and continue momentum with support for residential and commercial launches nationwide.
- Held monthly Blink rollout events, showcasing Apple-like ease-of-use for consumers and media and validating technology – “seeing is believing.” Tour hit 21 cities in 24 months.
Results
- More than 260 executive briefing and 715 million media impressions in one year, including 32 top-tier business outlets and repeated coverage in major dailies and business journals in each of 12 EV project markets.
- Antenna Group won 4 awards, including the Electrifying 100 and Forbes’ 30 under 30.
- Secured 23 speaking opportunities at high-profile conferences, including Fortune Brainstorm: Green.
About
ECOtality was an electric transportation and storage technologies company, providing electric vehicle infrastructure products and solutions.
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