Overview

Antenna was tapped to help Epic Cleantec maximize exposure in front of real estate, architect, cleantech and investor audiences ahead of the commercialization of its on-site wastewater reuse technology.

Situation

  • Epic Cleantec was preparing to commercialize its on-site wastewater reuse technology and was looking to maximize exposure in front of real estate, architect, cleantech and investor audiences. However, low market awareness in the slow-moving real estate market made this more challenging.

Approach

  • Antenna came on board to help lead the messaging and branding process — which included a new corporate website, a public launch, and making  a splash! 
  • Highlighted solution as a strategic investment in buildings with a compelling return: lower operating costs, as well as a smarter response to increasing residential water and sewage rates.
  • Underscored Epic Cleantec’s relevance and relationship to timely events including the COVID-19 pandemic, droughts across California and the introduction of Biden’s infrastructure package.
  • Generated meaningful thought leadership for Epic Cleantec’s CEO and CCO with commentary around solving global water challenges with profitable solutions and a new paradigm for smart buildings.

Results

  • Antenna secured 7 top-tier articles within the first 5 months of this engagement without any hard news.
  • Garnered over 100M+ total media impressions across placements in mainstream, business, tech and trade publications.
The Antenna Ecosystem
Cleantech
Sector
Sustainability Water Real Estate Technology
Main Service Performed
Public Relations
Other Services
Messaging Public Relations Media Relations Thought Leadership Website Design & Development
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