Overview
The Coalition for Community Solar Access (CCSA) approached Antenna Group for help with refining their messaging, visual identity, and website to establish the brand as both a leader and key resource in the industry. As a national trade association representing more than 100 community solar companies, businesses, and nonprofits, they wanted to effectively convey their goal of expanding customer choice and access to local, clean, and affordable community solar for all American households and businesses.
Antenna Group worked with CCSA to complete a comprehensive refresh of their brand messaging and visual identity, alongside a website audit and competitive analysis, a renewed website content strategy, updated headshots, and a visual look and feel that effectively highlights their presence and impact in the community solar environment. To align with the organization’s mission, CCSA’s design and development strategy was inspired by high-impact sustainability goals, democratization of solar energy, and their vision for future programs and partnerships.
